Advertising is a tricky business! It's hard to keep your finger on the pulse of consumer's wants and needs, especially as the generations of skiers and snowboarders change. This video by RED Mountain Resort in British Columbia, Canada has employed a little reverse psychology to attract mountain goers to their resort, and the results are nothing short of hilarious. Designed about 7 years ago, this ad stands the test of time and will go down in history as one of the most creative ads ever put forth by a ski area.

For more info on RED Mountain Resort, check out there website HERE!



(Arguably the best ski resort promo ever)